Independent spirit, personality asserted, employee passionate: researchers, inventors and other creators are populations whose behaviour in the workplace is different from that of other employees. However, the image of the mad scientist working in his balloon course lived. "It is finished, the Professor Nimbus in white coat who works alone in the back of a dusty Lab", confirms Guy Plagne, Executive Secretary of the Renault Technocentre, at Guyancourt. Place the innovator in line with its expectations and the needs of the client, who will now regularly seek accountability. The behaviour changes accompanied by HRD, particularly in large groups, incorporating the fact that these teams are not in the same way as the rest of the staff managent.
The first characteristic that differentiates, is the passion for the profession. A windfall from the perspective of the Manager because, on paper at any rate, the researchers are spontaneously invested in their project or research. As the Explorer Jean-Louis Etienne, "look, inventing, it is a State of mind." "An invention live you, it's a buddy, exciting, haunting". An occupation that generates its own motivation!

"Knowledge sharing".
Must provide a framework which leaves grow creativity. All researchers are not as gifted as the teams of the Renault Technocentre in Guyancourt. The place is home to 12,000 people who design the cars of tomorrow. A set of buildings bright, spacious, practical, both modern and integrated in the landscape. The architecture of the Technocentre wife even the three phases of the design: the advanced houses studies upstream, the hive, where are developed in detail the future vehicles, and the Proto where prototypes and production methods are made in series. This grouping of features is a recent concern and on the principle that "innovation has need of a certain critical mass of people in the same place." "And this population should be mixed: Basic, expert researchers, marketers, producers", analysis François Pouzeratte, a partner at Eurogroup, management consulting. And to advocate "the proximity of a University centre which will promote exchanges with young researchers". A Council established in practice by Quantel, SMEs to 280 people, specialist of the laser, the subsidiary American in Montana "is in close proximity of the University of Bozeman and its 10,000 students", says Alain de Salaberry, CEO.
The local architecture should facilitate the exchange between the teams. The inauguration, in mid-October, the Electropole of Schneider Electric, near Grenoble, is also a perfect example. "The consolidation of our teams of researchers must facilitate the management of skills, promote the redistribution of the know-how and the sharing of knowledge," confirms Guy Marron, HRD to the Electropole. In Lafarge, R & D teams (200 people) are grouped in the Isle-d'Abeau, in Saint-Quentin - Fallavier (Isère). "Many disciplines are represented in our teams, and I am in regular contact with universities to attract young researchers from around the world", depicts Philippe Michaud, HRD to the Lafarge Research Center.
Commercial reflex
Like conventional business seminars, Schneider Electric now brings its global research in a forum teams so that they can share and discuss with their counterparts in the different continents. "We have established"communities of practice"that allow researchers to exchange ideas via Intranet." The goal is to save time by checking that another researcher, in another centre, is not on a same theme, and if this is the case, that there is cooperation. "Nevertheless, it is important that they can meet once a year", j. Guy Marron.
Elsewhere, such as Renault or Decathlon (read below), Schneider researchers are now in contact with business teams to understand the needs of customers. It is one of the novelties of the Edison project which aims to enhance R & D teams. Closer to the needs of the market, they are better able to respond. They are also invited to have more systematic commercial reflexes: Schneider decided to increase the number of patents per year from 150 to 600 in five years currently. "It is an ambitious goal, but stimulating R & d." This enhances their discoveries. "Edison includes a financial component to encourage teams to develop their ideas: the premiums that can reach up to three months of salary. Similarly, Air Liquide financially reward a decade its employees, including retirees, authors of an invention that society could enhance.
The mix of teams is therefore more practised to avoid the "brains" do work in a vacuum. A process occasionally practised in decathlon since Philippe Vahe, manager of creativity, designed in 2001 the Imaginew Service process. Every year, some 50 employees from diverse backgrounds are mobilized for fifteen days around a universe (water sports, cycling, mountain...) to imagine and develop tomorrow's products. "Important, it is the variety of the knowledge of the participants," insists the young manager that organizes these meetings "in places suitable for the theme, because the framework is also very important." It is also in one of these seminars, full mountain, that participants have invented the "2 seconds tent" that has doubled the number of tents sold by the devout sign last year. An invention which has been the subject of a patent and a portion of the royalties will return to the creative team.
Recognition at the international
Even if they are passionate about their topic, "it is important to stimulate the motivation of the researchers in the life", said Francois Jackow, Director of research and development and advanced in Air Liquide technologies. And in this spirit, the recognition of the company is encouraging. "We need you", launched at the end of November to the address of a hundred of inventors Benoit Potier, President of Air Liquide, the annual ceremony of the inventors at the Cité des sciences. But, if the internal recognition is appreciated, that of his peers in the international has no price for a researcher. "It will often seek legitimacy outside of the company, by participating in seminars, or publications that will give it a certain aura," explains François Pouzeratte, which notes "the importance for a good Manager to take into account this aspect". An opening to the outside which is not without difficulty, particularly for the protection of the confidentiality of the data exchanged.