8 per cent of GDP in 2007 has risen to 68Only the intertropical zone meets this criterionThe end of an arm of the railway for six monthsundertaking on this point for the time beingIndustrial production started to accelerateIf 2009 will be a contraction of GDP by 4Internally it is a decision in SeptemberAn activist even asked the drafting of a manifestThey were 130000 Native from free fatherlandThe result is that Enel now produces only 33 of the electricity in ItalyThe Federation of distance selling and e-commerce brings together more than 330 companies and 500 Internet sites. His General delegate stands for "Les echos" a picture of the sector and major challenges.
Distance selling lives a new youth with the explosion of the Internet channel. Who it benefits
A the entire sector. The Internet distance selling has adopted a new status, that of a generalist mass commerce. She saw younger clientele. According to a study by the Credoc for the Fevad, the 18-24 years are its largest customers on the Web. She was seen also to expand. Today, three French four control from a distance, against one two four years ago. On a comparable basis, 23 ordered on the Internet, they are now more than 45. But cannot understand this explosion of the VAD if there is no explosion of the offer. Is everything on the Internet! Clothing, decoration, cultural products, the high-tech or services (travel, photos, subscription, download, etc), the latter two being new markets.
Far can go to the DVA in this explosive context
In contrast to the beginning of the 2000s, the environment is optimistic but not euphoric. We have objective reasons to anticipate strong growth, with an important customer reservoir. First, the France was still 10 points behind England and the Germany in terms of equipment Internet, it is true, access stronger broadband. Then, confidence curves increase exponentially, but confidence is be a psychological driving in the distance purchase.
We then see a diversification of the offer, with a 45 increase in the number of active merchant sites last year, and 30 in the first half. Finally, the rate of réachat on the Internet is 98. In 2005, turnover annual total sales (products and services) remotely approaching the 14 billion euros, of which 8.5 billion in e-commerce. We have made the projections from the progression of 43 of the activity on the Internet in the first half. If growth continues at the same pace, it will be 12.5 billion in 2006. Overall, with an increase of 20, the VAD exceed 16 billion.
For the first time, electronic commerce will represent more than 70 of the total. It was 62 last year. It's huge! We actually entered the era of the multichannel, translation market of multimedia society. Signs of time, we see emerge new forms of control, such as a mobile phone that has exceeded the Minitel and is used by 5 of the people.
What are the sectors today
All! The most important sales remain clothing, cultural products, the high-tech and services. Tourism, alone weighed nearly EUR 3 billion in 2005. The clothing is increased, because of the feminization of the user population. More than 55 of new online shoppers are women. See also happen to us beauty products and cosmetics. It is obviously linked to the offer. E-commerce has experienced three successive waves: the "pure players", mainly in the high-tech, and then the traditional véadistes and finally chain stores, with specialists such as Sephora and Marionnaud.
What does this new order disrupt the profession of the traditional players in the VAD
It is a transfer without precedent for the sector. The traditional actors had a double challenge: firstly, retain customers by offering an offer corresponding to their expectations on the Internet, so that they go not see elsewhere. then, pick up a new customer among Internet users, who have different reflexes. We are fortunate to have historical actors who have very early understood the challenge posed by Internet. They anticipated it with good timing.
They became Internet leaders that they are in the traditional VAD
In fact, they are well and have been able to keep their leadership. They will say, for example, as the first sellers of clothing on the canvas. The numbers of sites by their audience rankings speak for themselves. Redoute.fr went number one in traffic.
The "pure players" have for the future, or should they ally with installed distributors
I note that there were a number of redemptions in recent months. There is no doubt that chain stores have understood the issue. They have two strategies to grow: with nothing, or redemption. There will be restructuring. The emergence of new "pure players" me on the other hand much more hypothetical, in view of the entrance ticket.
In the light of the risks on the Internet, what are the guarantees for consumers
Sale on the Internet, it is of distance selling and the VAD, is confidence. Companies must keep their commitments. This is particularly true in the delivery, especially during the peak of the industry. For the Christmas season, we have in place with the position an observatory which allows to communicate to our members of expectations flows, so that they can adapt their means. In legal matters, we must adapt the rules by self-regulation of actors, under the law for confidence in the digital economy in 2004. As of 2005, we have a professional code validated by the CNIL. We are currently working on a Charter of electronic commerce, which will be published in early 2007. The real challenge is to maintain the level of confidence.
What is the place of the VAD in France, compared to other major countries in Europe
It is a less important than in England or Germany market. However, for two years, we are champions of Europe of the growth on the Internet. The France place and 11 merchant sites among the 30 first in Europe in number of visitors, with the particularity to have franco-français sites that not only are the high hand to the American giants, but still will export as RueDuCommerce, PriceMinister or Pixmania. Our country really changed in the camp of the Northern Europe, and won the other Latin countries.
