The season that opens will be decisive for the group

With a decrease of 95 of net income, the half-yearly accounts of NRJ were rather freshly welcomed on the Paris stock exchange Friday. The action was closing 2.89. Analysts were able to see an increase in expenses in the first half when, at the same time, turnover was ripped into the gloom of the radio advertising economy and underperformance in terms of hearing. On the first six months of the year, revenues of 4 stations in the Group France (NRJ, Chérie FM, laughter & songs and nostalgia) thus declined by 4.9. And, due to mainly the case of the musical "The Sun King" and the deconsolidation of NRJ Mobile, the turnover of the Group dropped by 8.3.

Is that reassuring with respect to advertising revenues, Jean-Paul Baudecroux, now in the spring last CEO of the group which is the main shareholder with 72.6 of the capital, said Friday before analysts, in July and August the trend had been to the "stabilization" for the radio media. But in September, NRJ gave no indication. Also the financial analysts that follow the title remain circumspect: "the results are not good, what was anticipated, but I'm a little disappointed that the group does not more perspective to the end of the year", said one of them after the meeting.

The return of Christophe Sabot

To convince them, Jean-Paul Baudecroux, whose return to the joysticks is presented as "temporary", it has not gone by four paths. "Our priority task is the relief of the hearings", he said Friday. The season that opens will be decisive for the group. Between April-June 2007 and April-June 2008, the hearing of the station NRJ lost more than 1 point to 10.5. NRJ remains true, and far, the first radio music France, but it is in sudden not less compete more in stronger Internet in the music field. To do this, the founder of the group brought the Lagardère Christophe shoe group, who had left NRJ with crash ten years ago.

From a more strategic point of view, the time is the refocusing on the radio and television after the diversification all-out. In mobile telephony, NRJ retains more than 10 of NRJ Mobile, the virtual mobile operator launched in 2005. The international group is always looking for partners in Germany and Finland and now favours partnerships forms of licensing agreements to deploy its mark. Finally, the sale of Towercast follows its course "in a satisfactory manner", after the mandate given by NRJ at the BNP Paribas Bank. The subsidiary of dissemination of the radio group, which is experiencing a strong growth in turnover ( 46 in the first half), would be valued at 100 million euros.

But the evolution of the audiovisual landscape also concerned leaders of NRJ. By considerably relaxing advertising regulations for the historic private channels (lengthening of the duration of advertising, to clock time, second cutoff), NRJ, like many other media, is concerned that TF1 and M6 capture all of the advertising revenue from the judgment of the France television advertising. The group does not exclude recourse against the decrees which will be soon published by the Government.