But these days it seems to me difficultAll disciplines foreigners account for 3 Pressure from the markets could not relaxEvolution of the spiritsRadical change of sceneryExisting housing sales thus increased by 08 billion bushels the course had fallen 3In France photovoltaics is fire all woodWe employ directly more than 2000 people in ChinaUnemployment benefits are almost nonexistentTurkey in wolves BRGM is has been that of feathersTake a mobile in hand and discover its image. Take two mobile in hand and compare images. "This is the promise that is displayed on the screen of a display a particular agency LICO of Commerce Street, in Paris. Same thing in some Go Sport stores, to provide customers information on shoes. In both cases, it is a new generation of displays, already present in a fortnight of SFR outlets. "About 50 shops will be equipped with here on December 10 and between 100 and 200 by a year," said Pierre Chambaudrie, Director of the sign space SFR.
These intelligent displays have been developed by Supertec, Grenoble SME table on 1.5 million euros of turnover this year and believe achieve between 4 and 6 million euros of turnover next year. With this new concept innovative in relation to customer Supertec won the Cap price ' Tronic of the young business forum of electronics at the parc des expositions of Paris-Nord-Villepinte, early October.
Contactless chip
The principle is simple: when the client passes in front of a display screen, a message to take a mobile phone is displayed. Once there the device in hand, the basic capabilities of the product appear. Better yet: little that the client understands two mobiles at the same time, it is a comparison of the two aircraft which is presented.
Behind these attractive applications, include the RFID technology, which combines an electronic chip containing information and an antenna for transmission distance. These "radio-labels" are apposed to products on these displays. So whenever one of the exposed models is moved, the good information about are displayed on the TV. "This provides vendor paste the price and the product." "All information from our server passes in real time by these chips," explains Frédéric greenhouse, Supertec founder. Therefore, a change in price of a product or promotion will be listed automatically and immediately.
These displays are also equipped with cameras that record the number of people who spend. An infrared system and an algorithm developed by the company Quividi detect even the age group and sex of users (read below). The Distributor is thus a rebound in statistics every day, with a 3 G connection "machine to machine" (without human intervention).
Speech synthesis
A key, a break in the methods of marketing in the retail sector. "Replace a data sheet and a price by a RFID chip label marks a break." "And we want to go beyond the label paper, to propose to the client a real demonstration of the product images," points out Frédéric Serre. The objective for SFR is clear: "Put forward the latest phones and educational response to questions of clients," says Pierre Chambaudrie. SFR has also taken shares in Supertec, which envisages a fundraising of several million euros for the beginning of next year. Objective: to go international for major customers. It should also finance R & D and the development of future products.
Already, early December, edgier features will be added to these displays still in shakedown. "A speech synthesis will be associated with the images that will enable more products." "Subsequently, we will emphasize the benefits of features sharp for example by showing what is Bluetooth", says Frédéric Serre. Longer term, the start-up plans to launch of a smart shelf with all the features of the display. It will be this time of a smaller product and standardised dimension of 1.30 m long by 50 cm in depth. "It will be the dimensions of any shelf for any linear of any store in the world", insists Frédéric Serre. However, integration and digitization work will be needed. Supertec hopes to launch the 2010 end product.
